Tuesday, April 6, 2010
Strategic Advertising
Just a quick addition to the "Unfathomed Tension" post from a week or so ago... so I was watching the Opening Day Yankees vs. Red Sox game on Easter night. I haven't seen the Avis Rent-A-Car commercial in about six to seven months and what comes on the screen? None other than that exact commercial! Coincidence... I think not. Advertisers and media buyers are quite intelligent people and knew that to buy space during an actual game between these heated rivals was the absolute best way to reach their target audience and get the viewers attention. Extremely savvy time slot purchase. Kudos to them!
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Of course. Explains why so many beer and car commercials come on during the games. Men are still the target demographic of these ads, and what do we think about most during those times? cars, titties, and beers.
ReplyDeleteThe products basically sell themselves.