Aired: February 7, 2010 during Super Bowl XLIV
Channel: CBS, TBS
Appeal: Humor, Parody

Yet another person has fell victim to Lost. That poor soul is none other than ME. Five and a half years after the pilot first aired I finally took the plunge. Countless meals of being left out of the conversation from my family and friends… and now, finally I have a voice! In just six weeks my girlfriend and I watched the first four complete seasons. We have drooled over 83 episodes or 3,569 minutes or 59.4 hours (If you haven’t noticed yet, I am completely in love with the show).
For anyone who has been living under a rock since 2004 Lost is a television show on ABC that follows the lives of plane crash survivors on a mysterious tropical island. The “Oceanic” passenger jet flying from Sydney to Los Angeles goes down somewhere in the South Pacific. Each episode jumps back and forth from a storyline on the island as well as a flashback/flash-forward from a character’s past/future. Ranging from polar bears on a tropical island to an unexplained black smoke to the “others” and the Dharma Initiative, the writers do a fabulous job of keeping their viewers confused or if I may say so, completely LOST. But because of this complete lack of knowing what will come next, this show has developed a strong following of people.
I saw this commercial a few days ago while watching a rerun of The Office on TBS. A wise time slot purchase by Bud Light because a humorous commercial will typically appeal more to the demographics of people tuning in for a funny television program than those watching lets say All My Children or Law & Order. With that said, the second the commercial began my eyes were glued to the screen because I thought it had something to do with my newfound obsession. Now apparently it was on during this past Super Bowl. I vaguely remember seeing it BUT it obviously didn’t leave that great of an impression on me because I hadn’t started watching Lost until March. Enjoy!
this commercial actually made me want to start watching the show...since its so popular i wanted to be able to understand it
ReplyDeleteas for those who were familiar with the show when the commercial aired i could definitely see how it appealed to them...
even though some might say it was geared only towards the "Lost' audience i think it was an advertising technique for both Bud Light as well as the show