Aired: February 7, 2010 during Super Bowl XLIV
Channel: CBS, TBS
Appeal: Humor, Parody
Yet another person has fell victim to Lost. That poor soul is none other than ME. Five and a half years after the pilot first aired I finally took the plunge. Countless meals of being left out of the conversation from my family and friends… and now, finally I have a voice! In just six weeks my girlfriend and I watched the first four complete seasons. We have drooled over 83 episodes or 3,569 minutes or 59.4 hours (If you haven’t noticed yet, I am completely in love with the show).
For anyone who has been living under a rock since 2004 Lost is a television show on ABC that follows the lives of plane crash survivors on a mysterious tropical island. The “Oceanic” passenger jet flying from Sydney to Los Angeles goes down somewhere in the South Pacific. Each episode jumps back and forth from a storyline on the island as well as a flashback/flash-forward from a character’s past/future. Ranging from polar bears on a tropical island to an unexplained black smoke to the “others” and the Dharma Initiative, the writers do a fabulous job of keeping their viewers confused or if I may say so, completely LOST. But because of this complete lack of knowing what will come next, this show has developed a strong following of people.
I saw this commercial a few days ago while watching a rerun of The Office on TBS. A wise time slot purchase by Bud Light because a humorous commercial will typically appeal more to the demographics of people tuning in for a funny television program than those watching lets say All My Children or Law & Order. With that said, the second the commercial began my eyes were glued to the screen because I thought it had something to do with my newfound obsession. Now apparently it was on during this past Super Bowl. I vaguely remember seeing it BUT it obviously didn’t leave that great of an impression on me because I hadn’t started watching Lost until March. Enjoy!
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The survivors of the plane crash are more interested in drinking their Bud Light and partying than trying to get off the island. An exaggerated concept, which is what makes it hilarious.
this commercial actually made me want to start watching the show...since its so popular i wanted to be able to understand it
ReplyDeleteas for those who were familiar with the show when the commercial aired i could definitely see how it appealed to them...
even though some might say it was geared only towards the "Lost' audience i think it was an advertising technique for both Bud Light as well as the show